The 4-Second Video Intro

Creative Variables

4
Variants
FORMAT

The placement and arrangement of the footage

5
Variants
FOOTAGE

What is actually shown in the ad

This is an experiment

How much does the first 4 seconds of a video matter? How much does the formatting of the text in that video matter? How do these two elements influence each other?

Turns out, a lot - and they impact various metrics differently. Dive into the results to see for yourself, or check out this video overview of what happened.

Results

20

Ads

$200.00

Spend

11639

Impressions

451

Clicks

4.91%

Avg CTR

10.74%

Max CTR

2.59%

Min CTR

2777

Plays

1
FORMAT: ANIMATEDTEXTBOX
FOOTAGE: BIOLOGYANIMALSCAT

Spend: $9.90 | Reach: 419 | Impressions: 482 | Clicks: 45 | CTR: 10.74% | Plays: 78
2
FOOTAGE: BIOLOGYANIMALSCAT
FORMAT: CONSTANTHEADLINE

Spend: $9.94 | Reach: 502 | Impressions: 549 | Clicks: 44 | CTR: 8.76% | Plays: 93
3
FOOTAGE: BIOLOGYANIMALSCAT
FORMAT: STATIC

Spend: $9.98 | Reach: 447 | Impressions: 492 | Clicks: 43 | CTR: 9.62% | Plays: 81
4
FOOTAGE: HUMANBODYSOLOLANDSCAPE
FORMAT: CONSTANTHEADLINE

Spend: $9.93 | Reach: 551 | Impressions: 658 | Clicks: 33 | CTR: 5.99% | Plays: 63
5
FORMAT: ANIMATEDGEOMETRY
FOOTAGE: HUMANFACESOLOSHOWER

Spend: $9.92 | Reach: 540 | Impressions: 787 | Clicks: 28 | CTR: 5.19% | Plays: 107
6
FORMAT: ANIMATEDTEXTBOX
FOOTAGE: HUMANFACESOLOSHOWER

Spend: $9.82 | Reach: 494 | Impressions: 592 | Clicks: 24 | CTR: 4.86% | Plays: 165
7
FOOTAGE: HUMANFACESOLOSHOWER
FORMAT: CONSTANTHEADLINE

Spend: $9.85 | Reach: 591 | Impressions: 728 | Clicks: 22 | CTR: 3.72% | Plays: 61
8
FORMAT: ANIMATEDGEOMETRY
FOOTAGE: BIOLOGYANIMALSCAT

Spend: $9.86 | Reach: 451 | Impressions: 594 | Clicks: 21 | CTR: 4.66% | Plays: 84
9
FORMAT: ANIMATEDTEXTBOX
FOOTAGE: ABSTRACTTESSELATION

Spend: $10.06 | Reach: 436 | Impressions: 519 | Clicks: 21 | CTR: 4.82% | Plays: 159
10
FOOTAGE: HUMANFACESOLOSHOWER
FORMAT: STATIC

Spend: $9.83 | Reach: 427 | Impressions: 547 | Clicks: 20 | CTR: 4.68% | Plays: 129
11
FORMAT: ANIMATEDGEOMETRY
FOOTAGE: BIOLOGYPLANT

Spend: $9.70 | Reach: 478 | Impressions: 591 | Clicks: 19 | CTR: 3.97% | Plays: 116
12
FOOTAGE: BIOLOGYPLANT
FORMAT: ANIMATEDTEXTBOX

Spend: $10.01 | Reach: 391 | Impressions: 482 | Clicks: 18 | CTR: 4.6% | Plays: 111
13
FOOTAGE: BIOLOGYPLANT
FORMAT: STATIC

Spend: $10.15 | Reach: 450 | Impressions: 575 | Clicks: 18 | CTR: 4.0% | Plays: 115
14
FORMAT: ANIMATEDGEOMETRY
FOOTAGE: HUMANBODYSOLOLANDSCAPE

Spend: $10.43 | Reach: 484 | Impressions: 768 | Clicks: 17 | CTR: 3.51% | Plays: 266
15
FORMAT: ANIMATEDGEOMETRY
FOOTAGE: ABSTRACTTESSELATION

Spend: $10.19 | Reach: 410 | Impressions: 458 | Clicks: 15 | CTR: 3.66% | Plays: 229
16
FOOTAGE: ABSTRACTTESSELATION
FORMAT: STATIC

Spend: $10.26 | Reach: 470 | Impressions: 635 | Clicks: 15 | CTR: 3.19% | Plays: 157
17
FOOTAGE: HUMANBODYSOLOLANDSCAPE
FORMAT: ANIMATEDTEXTBOX

Spend: $9.93 | Reach: 498 | Impressions: 736 | Clicks: 13 | CTR: 2.61% | Plays: 188
18
FOOTAGE: HUMANBODYSOLOLANDSCAPE
FORMAT: STATIC

Spend: $9.79 | Reach: 463 | Impressions: 644 | Clicks: 12 | CTR: 2.59% | Plays: 225
19
FOOTAGE: BIOLOGYPLANT
FORMAT: CONSTANTHEADLINE

Spend: $10.56 | Reach: 351 | Impressions: 403 | Clicks: 12 | CTR: 3.42% | Plays: 189
20
FORMAT: CONSTANTHEADLINE
FOOTAGE: ABSTRACTTESSELATION

Spend: $9.89 | Reach: 323 | Impressions: 399 | Clicks: 11 | CTR: 3.41% | Plays: 161