MARPIPE Text Test

Creative Variables

2
Variants
FONT TYPE

The font that the image text is displayed in.

1
Variant
COPY

Out of image text and headline.

9
Variants
TEXT ALIGN

Where on the image the text is displayed.

4
Variants
TEXT COLOR

The color of the text shown in the image.

This is an experiment

Every designer must wonder on a daily basis, “do any of the decisions I'm making matter?”

Why should we center this text instead of putting at the top of the frame? Does it matter where we put it? What color should that text be? Does that matter?

We are striving to answer these questions as they relate to advertising. Anyone can spout their opinion on the merits of good text formatting but at the end of the day the only real purpose of an advertisement is to capture the attention of your audience.

That’s what this experiment is all about. If we change the formatting of a line of text in an advertisement, does it affect how the audience perceived its message?

Results

72

Ads

$288.00

Spend

20512

Impressions

2391

Clicks

12.09%

Avg CTR

23.54%

Max CTR

4.29%

Min CTR

1
TEXT ALIGN: BOTTOM
COPY: ETHOS
TEXT COLOR: BLACK-WHITE
FONT TYPE: SANS SERIF

Spend: $4.20 | Reach: 395 | Impressions: 401 | Clicks: 93 | CTR: 23.54%
2
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: WHITE-BLACK
TEXT ALIGN: TOP LEFT

Spend: $4.15 | Reach: 310 | Impressions: 319 | Clicks: 72 | CTR: 23.23%
3
COPY: ETHOS
TEXT ALIGN: RIGHT
TEXT COLOR: BLACK-WHITE
FONT TYPE: SANS SERIF

Spend: $4.17 | Reach: 345 | Impressions: 349 | Clicks: 72 | CTR: 20.87%
4
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: WHITE-TRANS
TEXT ALIGN: TOP-RIGHT

Spend: $3.94 | Reach: 360 | Impressions: 364 | Clicks: 65 | CTR: 18.06%
5
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: BLACK-WHITE
TEXT ALIGN: TOP LEFT

Spend: $3.78 | Reach: 310 | Impressions: 315 | Clicks: 57 | CTR: 18.39%
6
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: RIGHT
TEXT COLOR: WHITE-TRANS

Spend: $4.18 | Reach: 337 | Impressions: 342 | Clicks: 60 | CTR: 17.8%
7
COPY: ETHOS
TEXT ALIGN: LEFT
TEXT COLOR: BLACK-WHITE
FONT TYPE: SANS SERIF

Spend: $4.02 | Reach: 304 | Impressions: 325 | Clicks: 51 | CTR: 16.78%
8
FONT TYPE: SERIF
TEXT ALIGN: BOTTOM
COPY: ETHOS
TEXT COLOR: WHITE-BLACK

Spend: $4.01 | Reach: 315 | Impressions: 321 | Clicks: 50 | CTR: 15.87%
9
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: LEFT
TEXT COLOR: BLACK-WHITE

Spend: $4.13 | Reach: 298 | Impressions: 299 | Clicks: 47 | CTR: 15.77%
10
COPY: ETHOS
TEXT ALIGN: TOP
TEXT COLOR: WHITE-BLACK
FONT TYPE: SANS SERIF

Spend: $4.15 | Reach: 284 | Impressions: 287 | Clicks: 46 | CTR: 16.2%
11
COPY: ETHOS
FONT TYPE: SANS SERIF
TEXT ALIGN: TOP LEFT
TEXT COLOR: COLOR-COLOR

Spend: $4.08 | Reach: 331 | Impressions: 371 | Clicks: 45 | CTR: 13.6%
12
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: LEFT
TEXT COLOR: WHITE-BLACK

Spend: $3.93 | Reach: 271 | Impressions: 275 | Clicks: 42 | CTR: 15.5%
13
COPY: ETHOS
TEXT ALIGN: RIGHT
TEXT COLOR: WHITE-TRANS
FONT TYPE: SANS SERIF

Spend: $3.89 | Reach: 281 | Impressions: 287 | Clicks: 41 | CTR: 14.59%
14
FONT TYPE: SERIF
TEXT ALIGN: BOTTOM
COPY: ETHOS
TEXT COLOR: COLOR-COLOR

Spend: $4.09 | Reach: 319 | Impressions: 328 | Clicks: 43 | CTR: 13.48%
15
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: TOP
TEXT COLOR: BLACK-WHITE

Spend: $3.94 | Reach: 285 | Impressions: 297 | Clicks: 40 | CTR: 14.04%
16
COPY: ETHOS
TEXT COLOR: WHITE-TRANS
FONT TYPE: SANS SERIF
TEXT ALIGN: TOP LEFT

Spend: $3.92 | Reach: 258 | Impressions: 274 | Clicks: 38 | CTR: 14.73%
17
COPY: ETHOS
TEXT COLOR: WHITE-TRANS
FONT TYPE: SANS SERIF
TEXT ALIGN: TOP-RIGHT

Spend: $3.93 | Reach: 272 | Impressions: 289 | Clicks: 38 | CTR: 13.97%
18
COPY: ETHOS
TEXT COLOR: WHITE-BLACK
FONT TYPE: SANS SERIF
TEXT ALIGN: BOTTOM RIGHT

Spend: $3.93 | Reach: 234 | Impressions: 249 | Clicks: 37 | CTR: 15.81%
19
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: RIGHT
TEXT COLOR: WHITE-BLACK

Spend: $4.39 | Reach: 294 | Impressions: 306 | Clicks: 41 | CTR: 13.95%
20
TEXT ALIGN: BOTTOM
COPY: ETHOS
TEXT COLOR: WHITE-TRANS
FONT TYPE: SANS SERIF

Spend: $4.09 | Reach: 299 | Impressions: 299 | Clicks: 38 | CTR: 12.71%
21
TEXT ALIGN: BOTTOM
COPY: ETHOS
FONT TYPE: SANS SERIF
TEXT COLOR: COLOR-COLOR

Spend: $4.24 | Reach: 324 | Impressions: 332 | Clicks: 38 | CTR: 11.73%
22
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: CENTER
TEXT COLOR: WHITE-BLACK

Spend: $3.92 | Reach: 277 | Impressions: 280 | Clicks: 35 | CTR: 12.64%
23
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: CENTER
TEXT COLOR: BLACK-WHITE

Spend: $3.87 | Reach: 281 | Impressions: 288 | Clicks: 34 | CTR: 12.1%
24
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: RIGHT
TEXT COLOR: BLACK-WHITE

Spend: $3.87 | Reach: 311 | Impressions: 324 | Clicks: 34 | CTR: 10.93%
25
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: WHITE-BLACK
TEXT ALIGN: BOTTOM RIGHT

Spend: $3.88 | Reach: 308 | Impressions: 319 | Clicks: 34 | CTR: 11.04%
26
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: WHITE-TRANS
TEXT ALIGN: BOTTOM LEFT

Spend: $4.04 | Reach: 291 | Impressions: 295 | Clicks: 35 | CTR: 12.03%
27
COPY: ETHOS
TEXT COLOR: BLACK-WHITE
FONT TYPE: SANS SERIF
TEXT ALIGN: TOP LEFT

Spend: $4.09 | Reach: 252 | Impressions: 280 | Clicks: 35 | CTR: 13.89%
28
TEXT ALIGN: BOTTOM
COPY: ETHOS
TEXT COLOR: WHITE-BLACK
FONT TYPE: SANS SERIF

Spend: $4.06 | Reach: 290 | Impressions: 304 | Clicks: 34 | CTR: 11.72%
29
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: WHITE-BLACK
TEXT ALIGN: TOP-RIGHT

Spend: $3.86 | Reach: 232 | Impressions: 234 | Clicks: 32 | CTR: 13.79%
30
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: BLACK-WHITE
TEXT ALIGN: BOTTOM LEFT

Spend: $3.88 | Reach: 315 | Impressions: 338 | Clicks: 32 | CTR: 10.16%
31
COPY: ETHOS
TEXT ALIGN: LEFT
TEXT COLOR: WHITE-TRANS
FONT TYPE: SANS SERIF

Spend: $3.92 | Reach: 232 | Impressions: 237 | Clicks: 32 | CTR: 13.79%
32
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: RIGHT
TEXT COLOR: COLOR-COLOR

Spend: $3.86 | Reach: 261 | Impressions: 268 | Clicks: 30 | CTR: 11.49%
33
COPY: ETHOS
TEXT ALIGN: CENTER
TEXT COLOR: WHITE-BLACK
FONT TYPE: SANS SERIF

Spend: $4.00 | Reach: 323 | Impressions: 332 | Clicks: 31 | CTR: 9.6%
34
COPY: ETHOS
TEXT COLOR: WHITE-BLACK
FONT TYPE: SANS SERIF
TEXT ALIGN: BOTTOM LEFT

Spend: $3.90 | Reach: 246 | Impressions: 247 | Clicks: 30 | CTR: 12.2%
35
COPY: ETHOS
TEXT ALIGN: LEFT
TEXT COLOR: WHITE-BLACK
FONT TYPE: SANS SERIF

Spend: $3.97 | Reach: 229 | Impressions: 236 | Clicks: 30 | CTR: 13.1%
36
COPY: ETHOS
TEXT COLOR: WHITE-BLACK
FONT TYPE: SANS SERIF
TEXT ALIGN: TOP-RIGHT

Spend: $4.21 | Reach: 260 | Impressions: 266 | Clicks: 31 | CTR: 11.92%
37
COPY: ETHOS
TEXT COLOR: WHITE-BLACK
FONT TYPE: SANS SERIF
TEXT ALIGN: TOP LEFT

Spend: $4.11 | Reach: 273 | Impressions: 288 | Clicks: 30 | CTR: 10.99%
38
COPY: ETHOS
TEXT ALIGN: TOP
TEXT COLOR: WHITE-TRANS
FONT TYPE: SANS SERIF

Spend: $3.84 | Reach: 273 | Impressions: 288 | Clicks: 28 | CTR: 10.26%
39
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: BOTTOM RIGHT
TEXT COLOR: COLOR-COLOR

Spend: $3.90 | Reach: 281 | Impressions: 304 | Clicks: 28 | CTR: 9.96%
40
COPY: ETHOS
FONT TYPE: SANS SERIF
TEXT ALIGN: BOTTOM LEFT
TEXT COLOR: COLOR-COLOR

Spend: $4.08 | Reach: 244 | Impressions: 245 | Clicks: 29 | CTR: 11.89%
41
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: TOP
TEXT COLOR: COLOR-COLOR

Spend: $4.12 | Reach: 266 | Impressions: 274 | Clicks: 29 | CTR: 10.9%
42
COPY: ETHOS
FONT TYPE: SANS SERIF
TEXT COLOR: COLOR-COLOR
TEXT ALIGN: TOP-RIGHT

Spend: $3.89 | Reach: 251 | Impressions: 254 | Clicks: 27 | CTR: 10.76%
43
COPY: ETHOS
TEXT ALIGN: RIGHT
TEXT COLOR: WHITE-BLACK
FONT TYPE: SANS SERIF

Spend: $3.90 | Reach: 260 | Impressions: 275 | Clicks: 27 | CTR: 10.38%
44
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: WHITE-BLACK
TEXT ALIGN: BOTTOM LEFT

Spend: $4.11 | Reach: 233 | Impressions: 239 | Clicks: 28 | CTR: 12.02%
45
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: BLACK-WHITE
TEXT ALIGN: BOTTOM RIGHT

Spend: $4.12 | Reach: 260 | Impressions: 262 | Clicks: 28 | CTR: 10.77%
46
COPY: ETHOS
TEXT COLOR: BLACK-WHITE
FONT TYPE: SANS SERIF
TEXT ALIGN: BOTTOM RIGHT

Spend: $3.98 | Reach: 262 | Impressions: 293 | Clicks: 27 | CTR: 10.31%
47
COPY: ETHOS
TEXT ALIGN: RIGHT
FONT TYPE: SANS SERIF
TEXT COLOR: COLOR-COLOR

Spend: $4.05 | Reach: 255 | Impressions: 274 | Clicks: 27 | CTR: 10.59%
48
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: WHITE-TRANS
TEXT ALIGN: TOP LEFT

Spend: $4.06 | Reach: 279 | Impressions: 285 | Clicks: 27 | CTR: 9.68%
49
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: BOTTOM LEFT
TEXT COLOR: COLOR-COLOR

Spend: $3.93 | Reach: 271 | Impressions: 278 | Clicks: 26 | CTR: 9.59%
50
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: TOP LEFT
TEXT COLOR: COLOR-COLOR

Spend: $3.99 | Reach: 258 | Impressions: 259 | Clicks: 26 | CTR: 10.08%
51
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: CENTER
TEXT COLOR: WHITE-TRANS

Spend: $3.89 | Reach: 268 | Impressions: 280 | Clicks: 25 | CTR: 9.33%
52
COPY: ETHOS
TEXT ALIGN: TOP
TEXT COLOR: BLACK-WHITE
FONT TYPE: SANS SERIF

Spend: $3.96 | Reach: 233 | Impressions: 256 | Clicks: 25 | CTR: 10.73%
53
COPY: ETHOS
TEXT COLOR: BLACK-WHITE
FONT TYPE: SANS SERIF
TEXT ALIGN: BOTTOM LEFT

Spend: $3.82 | Reach: 301 | Impressions: 303 | Clicks: 24 | CTR: 7.97%
54
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: TOP
TEXT COLOR: WHITE-BLACK

Spend: $4.05 | Reach: 284 | Impressions: 292 | Clicks: 25 | CTR: 8.8%
55
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: CENTER
TEXT COLOR: COLOR-COLOR

Spend: $3.77 | Reach: 257 | Impressions: 263 | Clicks: 23 | CTR: 8.95%
56
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: WHITE-TRANS
TEXT ALIGN: BOTTOM RIGHT

Spend: $3.79 | Reach: 241 | Impressions: 244 | Clicks: 23 | CTR: 9.54%
57
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: BLACK-WHITE
TEXT ALIGN: TOP-RIGHT

Spend: $3.81 | Reach: 240 | Impressions: 245 | Clicks: 23 | CTR: 9.58%
58
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: TOP
TEXT COLOR: WHITE-TRANS

Spend: $3.99 | Reach: 296 | Impressions: 334 | Clicks: 23 | CTR: 7.77%
59
COPY: ETHOS
TEXT ALIGN: CENTER
FONT TYPE: SANS SERIF
TEXT COLOR: COLOR-COLOR

Spend: $4.59 | Reach: 325 | Impressions: 329 | Clicks: 26 | CTR: 8.0%
60
FONT TYPE: SERIF
COPY: ETHOS
TEXT COLOR: COLOR-COLOR
TEXT ALIGN: TOP-RIGHT

Spend: $3.98 | Reach: 283 | Impressions: 286 | Clicks: 22 | CTR: 7.77%
61
COPY: ETHOS
FONT TYPE: SANS SERIF
TEXT ALIGN: BOTTOM RIGHT
TEXT COLOR: COLOR-COLOR

Spend: $4.20 | Reach: 252 | Impressions: 270 | Clicks: 23 | CTR: 9.13%
62
COPY: ETHOS
TEXT ALIGN: CENTER
TEXT COLOR: WHITE-TRANS
FONT TYPE: SANS SERIF

Spend: $4.22 | Reach: 273 | Impressions: 289 | Clicks: 23 | CTR: 8.42%
63
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: LEFT
TEXT COLOR: COLOR-COLOR

Spend: $3.93 | Reach: 237 | Impressions: 241 | Clicks: 21 | CTR: 8.86%
64
COPY: ETHOS
TEXT COLOR: WHITE-TRANS
FONT TYPE: SANS SERIF
TEXT ALIGN: BOTTOM RIGHT

Spend: $3.75 | Reach: 233 | Impressions: 242 | Clicks: 20 | CTR: 8.58%
65
COPY: ETHOS
TEXT COLOR: BLACK-WHITE
FONT TYPE: SANS SERIF
TEXT ALIGN: TOP-RIGHT

Spend: $4.06 | Reach: 212 | Impressions: 214 | Clicks: 21 | CTR: 9.91%
66
FONT TYPE: SERIF
COPY: ETHOS
TEXT ALIGN: LEFT
TEXT COLOR: WHITE-TRANS

Spend: $4.13 | Reach: 210 | Impressions: 232 | Clicks: 20 | CTR: 9.52%
67
COPY: ETHOS
TEXT ALIGN: CENTER
TEXT COLOR: BLACK-WHITE
FONT TYPE: SANS SERIF

Spend: $3.72 | Reach: 241 | Impressions: 247 | Clicks: 18 | CTR: 7.47%
68
COPY: ETHOS
TEXT ALIGN: LEFT
FONT TYPE: SANS SERIF
TEXT COLOR: COLOR-COLOR

Spend: $3.81 | Reach: 241 | Impressions: 250 | Clicks: 17 | CTR: 7.05%
69
FONT TYPE: SERIF
TEXT ALIGN: BOTTOM
COPY: ETHOS
TEXT COLOR: WHITE-TRANS

Spend: $4.04 | Reach: 224 | Impressions: 236 | Clicks: 18 | CTR: 8.04%
70
FONT TYPE: SERIF
TEXT ALIGN: BOTTOM
COPY: ETHOS
TEXT COLOR: BLACK-WHITE

Spend: $3.92 | Reach: 268 | Impressions: 269 | Clicks: 16 | CTR: 5.97%
71
COPY: ETHOS
TEXT ALIGN: TOP
FONT TYPE: SANS SERIF
TEXT COLOR: COLOR-COLOR

Spend: $3.93 | Reach: 245 | Impressions: 268 | Clicks: 16 | CTR: 6.53%
72
COPY: ETHOS
TEXT COLOR: WHITE-TRANS
FONT TYPE: SANS SERIF
TEXT ALIGN: BOTTOM LEFT

Spend: $4.07 | Reach: 210 | Impressions: 227 | Clicks: 9 | CTR: 4.29%