The font that the image text is displayed in.
Out of image text and headline.
Where on the image the text is displayed.
The color of the text shown in the image.
Every designer must wonder on a daily basis, “do any of the decisions I'm making matter?”
Why should we center this text instead of putting at the top of the frame? Does it matter where we put it? What color should that text be? Does that matter?
We are striving to answer these questions as they relate to advertising. Anyone can spout their opinion on the merits of good text formatting but at the end of the day the only real purpose of an advertisement is to capture the attention of your audience.
That’s what this experiment is all about. If we change the formatting of a line of text in an advertisement, does it affect how the audience perceived its message?