Whether or not the ad includes ingredients around the product
The item that is being sold within the ad
The type of photo and way the product is being displayed
The background and layout of the ad, the way all the variables are composited
Out of image text and headline.
Most advertisers agree that high-quality product shots can lead to incredible performance lifts across campaigns. However, many of them fall short while trying to find the best context for their products. Does a flatlay display of the product work better or a front-face display? Should the background look real or just be a single color? How will ingredients impact my ad performance? These questions are all very important and the answers can change the performance the of the assets you create by incredible amounts.