Product Test

Creative Variables

1
Variant
COPY

Out of image text and headline.

2
Variants
PRODUCTSHOT

The type of photo and way the product is being displayed

2
Variants
INGREDIENTS

Whether or not the ad includes ingredients around the product

3
Variants
DESIGN

The background and layout of the ad, the way all the variables are composited

2
Variants
PRODUCT

The item that is being sold within the ad

This is an experiment

Most advertisers agree that high-quality product shots can lead to incredible performance lifts across campaigns. However, many of them fall short while trying to find the best context for their products. Does a flatlay display of the product work better or a front-face display? Should the background look real or just be a single color? How will ingredients impact my ad performance? These questions are all very important and the answers can change the performance the of the assets you create by incredible amounts.

Results

16

Ads

$150.00

Spend

26225

Impressions

1493

Clicks

6.46%

Avg CTR

11.43%

Max CTR

4.65%

Min CTR

1
PRODUCTSHOT: FLATLAY
INGREDIENTS: FALSE
DESIGN: WOODTABLE
COPY: NOT AND AD
PRODUCT: BOTTLE

Spend: $9.33 | Reach: 1409 | Impressions: 1933 | Clicks: 161 | CTR: 11.43%
2
INGREDIENTS: TRUE
PRODUCTSHOT: FLATLAY
COPY: NOT AND AD
PRODUCT: BOTTLE
DESIGN: WOODTABLE

Spend: $9.43 | Reach: 1523 | Impressions: 1681 | Clicks: 126 | CTR: 8.27%
3
PRODUCTSHOT: FLATLAY
INGREDIENTS: FALSE
DESIGN: PURPLEBG
COPY: NOT AND AD
PRODUCT: BOTTLE

Spend: $9.28 | Reach: 1253 | Impressions: 1580 | Clicks: 115 | CTR: 9.18%
4
PRODUCTSHOT: FRONTFACE
INGREDIENTS: FALSE
DESIGN: WOODTABLE
COPY: NOT AND AD
PRODUCT: BOTTLE

Spend: $9.41 | Reach: 1492 | Impressions: 1694 | Clicks: 113 | CTR: 7.57%
5
INGREDIENTS: TRUE
PRODUCTSHOT: FLATLAY
DESIGN: PURPLEBG
COPY: NOT AND AD
PRODUCT: BOTTLE

Spend: $9.40 | Reach: 1385 | Impressions: 1845 | Clicks: 104 | CTR: 7.51%
6
PRODUCTSHOT: FRONTFACE
INGREDIENTS: TRUE
DESIGN: WOODTABLE
COPY: NOT AND AD
PRODUCT: CAN

Spend: $9.38 | Reach: 1525 | Impressions: 1697 | Clicks: 92 | CTR: 6.03%
7
PRODUCTSHOT: FRONTFACE
INGREDIENTS: TRUE
DESIGN: WOODTABLE
COPY: NOT AND AD
PRODUCT: BOTTLE

Spend: $9.39 | Reach: 1293 | Impressions: 1531 | Clicks: 92 | CTR: 7.12%
8
PRODUCTSHOT: FRONTFACE
INGREDIENTS: FALSE
DESIGN: PURPLEBG
COPY: NOT AND AD
PRODUCT: BOTTLE

Spend: $9.30 | Reach: 1282 | Impressions: 1424 | Clicks: 87 | CTR: 6.79%
9
INGREDIENTS: TRUE
PRODUCTSHOT: FLATLAY
DESIGN: PURPLEBG
COPY: NOT AND AD
PRODUCT: CAN

Spend: $9.46 | Reach: 1498 | Impressions: 1595 | Clicks: 85 | CTR: 5.67%
10
PRODUCTSHOT: FRONTFACE
INGREDIENTS: FALSE
DESIGN: WOODTABLE
PRODUCT: CAN

Spend: $9.36 | Reach: 1592 | Impressions: 1679 | Clicks: 81 | CTR: 5.09%
11
PRODUCTSHOT: FRONTFACE
INGREDIENTS: FALSE
DESIGN: PURPLEBG
COPY: NOT AND AD
PRODUCT: CAN

Spend: $9.36 | Reach: 1657 | Impressions: 1760 | Clicks: 79 | CTR: 4.77%
12
PRODUCTSHOT: FRONTFACE
INGREDIENTS: TRUE
DESIGN: PURPLEBG
COPY: NOT AND AD
PRODUCT: CAN

Spend: $9.27 | Reach: 1502 | Impressions: 1609 | Clicks: 77 | CTR: 5.13%
13
PRODUCTSHOT: FLATLAY
INGREDIENTS: FALSE
DESIGN: WOODTABLE
COPY: NOT AND AD
PRODUCT: CAN

Spend: $9.49 | Reach: 1598 | Impressions: 1686 | Clicks: 77 | CTR: 4.82%
14
PRODUCTSHOT: FLATLAY
INGREDIENTS: FALSE
DESIGN: PURPLEBG
COPY: NOT AND AD
PRODUCT: CAN

Spend: $9.38 | Reach: 1319 | Impressions: 1430 | Clicks: 71 | CTR: 5.38%
15
INGREDIENTS: TRUE
PRODUCTSHOT: FLATLAY
DESIGN: WOODTABLE
COPY: NOT AND AD
PRODUCT: CAN

Spend: $9.32 | Reach: 1504 | Impressions: 1589 | Clicks: 70 | CTR: 4.65%
16
PRODUCTSHOT: FRONTFACE
INGREDIENTS: TRUE
DESIGN: PURPLEBG
COPY: NOT AND AD
PRODUCT: BOTTLE

Spend: $9.44 | Reach: 1288 | Impressions: 1492 | Clicks: 63 | CTR: 4.89%