July 2020

Creative Variables

2
Variants
PRODUCTSHOT

The type of photo and way the product is being displayed

4
Variants
DESIGN

The background and layout of the ad, the way all the variables are composited

4
Variants
FONT

1
Variant
COPY

Out of image text and headline.

4
Variants
LOGO

This is an experiment

In our June 2020 Does Creative Matter experiment, we discovered the best way to display our product. This month, we’re challenging the winning background and asking new questions about the design of our logo & the font in our ads.

Results

28

Ads

$250.00

Spend

68671

Impressions

3464

Clicks

5.73%

Avg CTR

11.89%

Max CTR

2.84%

Min CTR

1
PRODUCTSHOT: FLATLAY
DESIGN: MARBLE
COPY: NOTANAD
LOGO: OGBANANA
FONT: RUBIKBOLD

Spend: $9.01 | Reach: 1505 | Impressions: 2122 | Clicks: 179 | CTR: 11.89%
2
PRODUCTSHOT: FLATLAY
DESIGN: MARBLE
COPY: NOTANAD
FONT: FREIGHTBIGPROSEMIBOLD
LOGO: OGBANANA

Spend: $8.99 | Reach: 1734 | Impressions: 2220 | Clicks: 178 | CTR: 10.27%
3
PRODUCTSHOT: FLATLAY
DESIGN: WOODTABLE
COPY: NOTANAD
LOGO: OGBANANA
FONT: RUBIKBOLD

Spend: $8.89 | Reach: 2017 | Impressions: 2425 | Clicks: 174 | CTR: 8.63%
4
PRODUCTSHOT: FLATLAY
COPY: NOTANAD
LOGO: OGBANANA
FONT: RUBIKBOLD
DESIGN: BATHROOMLIFESTYLE

Spend: $8.95 | Reach: 1943 | Impressions: 2355 | Clicks: 175 | CTR: 9.01%
5
PRODUCTSHOT: FLATLAY
DESIGN: MARBLE
FONT: MARYDALEREGULAR
COPY: NOTANAD
LOGO: OGBANANA

Spend: $8.89 | Reach: 2076 | Impressions: 2599 | Clicks: 171 | CTR: 8.24%
6
PRODUCTSHOT: FLATLAY
FONT: MARYDALEREGULAR
COPY: NOTANAD
LOGO: OGBANANA
DESIGN: BATHROOMLIFESTYLE

Spend: $8.89 | Reach: 1825 | Impressions: 2236 | Clicks: 161 | CTR: 8.82%
7
COPY: NOTANAD
PRODUCTSHOT: CONTROL
DESIGN: CONTROL
FONT: CONTROL
LOGO: CONTROL

Spend: $8.92 | Reach: 1995 | Impressions: 2470 | Clicks: 153 | CTR: 7.67%
8
PRODUCTSHOT: FLATLAY
DESIGN: WOODTABLE
COPY: NOTANAD
FONT: FREIGHTBIGPROSEMIBOLD
LOGO: OGBANANA

Spend: $8.91 | Reach: 2010 | Impressions: 2261 | Clicks: 151 | CTR: 7.51%
9
PRODUCTSHOT: FLATLAY
COPY: NOTANAD
FONT: FREIGHTBIGPROSEMIBOLD
LOGO: OGBANANA
DESIGN: BATHROOMLIFESTYLE

Spend: $8.95 | Reach: 2157 | Impressions: 2497 | Clicks: 144 | CTR: 6.68%
10
PRODUCTSHOT: FLATLAY
DESIGN: WOODTABLE
COPY: NOTANAD
FONT: RUBIKBOLD
LOGO: BANANA

Spend: $8.96 | Reach: 2391 | Impressions: 2629 | Clicks: 135 | CTR: 5.65%
11
PRODUCTSHOT: FLATLAY
DESIGN: WOODTABLE
FONT: MARYDALEREGULAR
COPY: NOTANAD
LOGO: OGBANANA

Spend: $8.92 | Reach: 1493 | Impressions: 1958 | Clicks: 124 | CTR: 8.31%
12
PRODUCTSHOT: FLATLAY
DESIGN: MARBLE
FONT: MARYDALEREGULAR
LOGO: BANANAUNDER
COPY: NOTANAD

Spend: $8.93 | Reach: 2207 | Impressions: 2413 | Clicks: 124 | CTR: 5.62%
13
PRODUCTSHOT: FLATLAY
LOGO: BANANAUNDER
COPY: NOTANAD
FONT: RUBIKBOLD
DESIGN: BATHROOMLIFESTYLE

Spend: $8.91 | Reach: 2457 | Impressions: 2603 | Clicks: 122 | CTR: 4.97%
14
PRODUCTSHOT: FLATLAY
DESIGN: MARBLE
FONT: MARYDALEREGULAR
COPY: NOTANAD
LOGO: BANANA

Spend: $8.90 | Reach: 2535 | Impressions: 2745 | Clicks: 120 | CTR: 4.73%
15
PRODUCTSHOT: FLATLAY
DESIGN: WOODTABLE
FONT: MARYDALEREGULAR
LOGO: BANANAUNDER
COPY: NOTANAD

Spend: $8.82 | Reach: 2234 | Impressions: 2415 | Clicks: 109 | CTR: 4.88%
16
PRODUCTSHOT: FLATLAY
DESIGN: WOODTABLE
COPY: NOTANAD
FONT: FREIGHTBIGPROSEMIBOLD
LOGO: BANANA

Spend: $8.91 | Reach: 2328 | Impressions: 2522 | Clicks: 110 | CTR: 4.73%
17
PRODUCTSHOT: FLATLAY
DESIGN: WOODTABLE
LOGO: BANANAUNDER
COPY: NOTANAD
FONT: FREIGHTBIGPROSEMIBOLD

Spend: $9.02 | Reach: 2400 | Impressions: 2617 | Clicks: 111 | CTR: 4.63%
18
PRODUCTSHOT: FLATLAY
FONT: MARYDALEREGULAR
LOGO: BANANAUNDER
COPY: NOTANAD
DESIGN: BATHROOMLIFESTYLE

Spend: $8.98 | Reach: 2392 | Impressions: 2591 | Clicks: 107 | CTR: 4.47%
19
PRODUCTSHOT: FLATLAY
DESIGN: MARBLE
LOGO: BANANAUNDER
COPY: NOTANAD
FONT: RUBIKBOLD

Spend: $8.91 | Reach: 2318 | Impressions: 2561 | Clicks: 104 | CTR: 4.49%
20
PRODUCTSHOT: FLATLAY
COPY: NOTANAD
FONT: RUBIKBOLD
LOGO: BANANA
DESIGN: BATHROOMLIFESTYLE

Spend: $8.88 | Reach: 2665 | Impressions: 2835 | Clicks: 103 | CTR: 3.86%
21
PRODUCTSHOT: FLATLAY
DESIGN: MARBLE
COPY: NOTANAD
FONT: FREIGHTBIGPROSEMIBOLD
LOGO: BANANA

Spend: $8.94 | Reach: 2249 | Impressions: 2486 | Clicks: 103 | CTR: 4.58%
22
PRODUCTSHOT: FLATLAY
LOGO: BANANAUNDER
COPY: NOTANAD
FONT: FREIGHTBIGPROSEMIBOLD
DESIGN: BATHROOMLIFESTYLE

Spend: $8.89 | Reach: 2319 | Impressions: 2529 | Clicks: 97 | CTR: 4.18%
23
PRODUCTSHOT: FLATLAY
DESIGN: WOODTABLE
FONT: MARYDALEREGULAR
COPY: NOTANAD
LOGO: BANANA

Spend: $8.91 | Reach: 2252 | Impressions: 2445 | Clicks: 97 | CTR: 4.31%
24
PRODUCTSHOT: FLATLAY
DESIGN: WOODTABLE
LOGO: BANANAUNDER
COPY: NOTANAD
FONT: RUBIKBOLD

Spend: $9.05 | Reach: 2478 | Impressions: 2769 | Clicks: 94 | CTR: 3.79%
25
PRODUCTSHOT: FLATLAY
DESIGN: MARBLE
COPY: NOTANAD
FONT: RUBIKBOLD
LOGO: BANANA

Spend: $8.93 | Reach: 2176 | Impressions: 2424 | Clicks: 89 | CTR: 4.09%
26
PRODUCTSHOT: FLATLAY
FONT: MARYDALEREGULAR
COPY: NOTANAD
LOGO: BANANA
DESIGN: BATHROOMLIFESTYLE

Spend: $8.89 | Reach: 2225 | Impressions: 2401 | Clicks: 88 | CTR: 3.96%
27
PRODUCTSHOT: FLATLAY
DESIGN: MARBLE
LOGO: BANANAUNDER
COPY: NOTANAD
FONT: FREIGHTBIGPROSEMIBOLD

Spend: $8.90 | Reach: 2123 | Impressions: 2333 | Clicks: 85 | CTR: 4.0%
28
PRODUCTSHOT: FLATLAY
COPY: NOTANAD
FONT: FREIGHTBIGPROSEMIBOLD
LOGO: BANANA
DESIGN: BATHROOMLIFESTYLE

Spend: $8.95 | Reach: 1971 | Impressions: 2210 | Clicks: 56 | CTR: 2.84%